From Overwhelmed to In Control: The Story Behind The Cheetah Collective
- Britt Larsen
- Sep 21, 2025
- 2 min read
Starting a business is exciting... until it isn’t. You have a spark of an idea, maybe even a plan, but the more you think about what needs to happen; branding, websites, legal setup, marketing—the more overwhelming it becomes. One day you’re motivated, and the next, you feel stuck, spinning your wheels and unsure of the next step.
This is exactly the challenge Angela Ashurst and Britt Larsen knew all too well—and it’s what inspired them to create The Cheetah Collective, a 6-month business incubator designed to help entrepreneurs move from idea to income without the overwhelm.
Two Entrepreneurs, One Mission
Angela started her business as a side hustle while raising five kids. Over fifteen years, she grew it into Upword Resume, a full-time venture. She knows what it’s like to juggle responsibilities, uncertainty, and the desire for financial freedom.
Britt, on the other hand, left a corporate career in public affairs to build Livlyhood, a career coaching business that allows her to help others find joy and freedom in their work.
Together, they realized they could combine their experience to guide others who were struggling to navigate the confusing world of entrepreneurship.
The Missing Piece: Structure
Angela and Britt noticed something crucial. Many aspiring entrepreneurs weren’t lacking ambition—they were lacking structure. They had ideas, passion, and drive, but didn’t know how to put all the pieces together.
That’s why they built The Cheetah Collective as a step-by-step roadmap.
Every week, participants tackle a new part of building their business:
Crafting a brand that speaks to their ideal audience
Building a website that converts visitors into clients
Navigating the legal side of things, from LLCs to contracts
Creating marketing and email strategies that actually work
Learning how to find and close their first clients
With guidance from experienced mentors, participants stop guessing and start doing, moving forward with confidence instead of chaos.
A Community That Lifts You Up
But structure alone isn’t enough. Entrepreneurship can be lonely, and even the most organized roadmap can’t replace support and encouragement. That’s why The Cheetah Collective emphasizes community.
Participants share wins, struggles, and advice, creating a network that inspires and motivates. You’re not just learning business skills—you’re joining a family of people who understand exactly what you’re going through.
From Idea to Income
The result? Entrepreneurs go from feeling stuck and overwhelmed to launching their businesses with clarity and confidence. They move from dreaming about what could be to actually building something that works, backed by guidance, mentorship, and community.
Angela and Britt know the journey can be hard—but they also know it doesn’t have to be lonely or confusing. With The Cheetah Collective, you don’t just learn how to start a business—you experience a transformation, moving from overwhelmed to in control, from uncertain to unstoppable.
Are You Ready to Start Your Journey?
If you’ve been sitting on an idea, unsure where to begin, The Cheetah Collective is your chance to finally take action. With expert guidance, practical tools, and a community that has your back, you can build the business—and the life—you’ve been dreaming of.
Take the leap today and discover how far your idea can go: Learn more about The Cheetah Collective.
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